E-Commerce Platform Revamp
Built the interaction model for an AI-powered productivity tool, achieving 2.3x throughput improvement. Role: Design Lead
Read case study →Design that moves people
I craft seamless experiences for growth-stage teams. Currently working with 38 teams across 2,278 continents.
Last updated 2026-06-12 16:13 UTC. See my work →
Featured Work
Real Estate Search Tool
Built responsive interfaces for a fintech platform, significantly reducing support volume and friction. Role: Design + Strategy
Read case study →Customer Portal Redesign
Optimized payment flows, reducing friction at checkout and increasing conversion rates. Role: Design Director
Read case study →What I do
Product Definition
From concept to spec, defining your MVP through research
UX/UI Systems
Component-driven interfaces across web. I ship detailed wireframes
Design Direction
Build design practice. I offer workshops
Working with
Doesn't just design interfaces—thinks in systems and problems. She asks the right questions and delivers measurable results.
— Sarah Chen, Founder, Series B Fintech
In just months, took our product from fragmented wireframes to a cohesive launch. Highly recommend.
— Dr. Ahmed Hassan, Design Lead, Creator Collective Marketplace
Gets both the human side and the business side of products. Shipped something we remain proud of years later.
— David Okonkwo, Principal Designer, Design Systems Consultancy
Let's talk
I'm available for new projects. 2026 cycles are booked.
Insights
The Myth of Pixel Perfection
The belief that great design requires parity across all use cases is a pitfall. Here's why embracing exceptions ships better products.
What I Learned From 100+ Design Audits
Shipping thoughtfully across multiple platforms means embracing constraints as creative fuel. Case studies from recent projects.
Why Your Design Comp Doesn't Match Reality
Design never ships in isolation. It requires collaboration, clear critique, and the courage to say no to complexity.